The Clean Slate Way is a leading junk removal and hauling service, seeking to upgrade their web presence to attract more customers. The goal was to design a clean, user-friendly website that showcased their services and was optimized for local search.
Understanding the company’s operations and local customer base, we strategized on a site that would not only list the services clearly but also provide necessary information about their service areas, pricing, and how their process works. Local SEO was a significant part of the strategy.
The website was developed on WordPress using a custom theme to reflect the company’s brand. The site’s layout focused on ease of navigation with distinct sections for each service, FAQs, booking a pickup, and contact details.
Mobile-responsiveness was prioritized given the nature of the service and the likelihood of customers searching for such services on mobile devices. Essential plugins for booking forms, SEO, and security were incorporated into the website.
Strong security measures were implemented, including SSL encryption, regular updates, and WordPress hardening. Regular backups and a maintenance plan were set up to ensure the website’s performance and uptime.
The Clean Slate Way’s team was trained on managing the website, updating content, managing bookings, and tracking form submissions. A comprehensive user manual was provided for reference.
After the launch, the website witnessed a significant increase in bookings and inquiries. More customers found the service via local search, and the improved user experience led to higher engagement.